[转帖]竞价排名与网络宣传的区别

心了之火

<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24.05pt; TEXT-ALIGN: center; mso-char-indent-count: 1.71;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">竞价排名与网络宣传的区别</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">竞价排名？网络宣传</span></b><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">？很难理解吗？</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">最近总有人问啥是<b style="mso-bidi-font-weight: normal;">竞价排名</b>啥是网络宣传？</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">且听小女子给大家解释一番</span><span lang="EN-US"><font face="Times New Roman">….</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">竞价排名</span></b><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">是搜索引擎推广的一种按效果付费的网络推广方式，也就是按点击付钱的宣传方式。具体流程是推广公司把您要宣传的网站放到搜索引擎的前</span><span lang="EN-US"><font face="Times New Roman">30</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">位，如果您选择的是点一次</span><span lang="EN-US"><font face="Times New Roman">1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">块，那么网民点击一次你的网站，您就要付费</span><span lang="EN-US"><font face="Times New Roman">1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">块钱给做竞价排名的公司。这种宣传方式简单明了，见效快，效果也不错。缺点是比较单一，不能在网络上造成热门话题，不可能大范围传播。只能推一个网站，如果点击人数少，则没有什么效果。如果无效点击（甚至作弊手法）次数过多，将会产生高昂的费用。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">现在说说啥是网络宣传。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">网络宣传听起来好象大家都认为是把信息发到网络上就可以了，其实不是这么简单。网络宣传首先讲究的是创意和策划，如果撇开创意和策划不谈，就盲目在论坛</span><span lang="EN-US"><font face="Times New Roman">BBS</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">上发帖子，这样的劳动一点意义也没有，只能劳民伤财，起不到啥作用。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">网络宣传需要一个大的精英团队有组织有策划的去做，而不是异想天开的以为发多少个帖子就能火起来，这是个人能力不可能达到的，如果不是团队作业根本无法达到宣传效果。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">优点是，覆盖面大，容易树立企业品牌企业形象，可以形成网络大面积的传播。缺点是，见效稍慢，操作复杂。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd;"><span lang="EN-US" style="COLOR: black;"><a href="http://www.wo98.com/"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;"><span lang="EN-US">网络宣传</span></span></a></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">公司参考：</span><span lang="EN-US"><a href="http://www.wo98.com/"><font face="Times New Roman">http</font><span lang="EN-US" style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;"><span lang="EN-US">：</span></span><font face="Times New Roman">//www.wo98.com</font></a><span style="mso-spacerun: yes;"><font face="Times New Roman">
                                </font></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><a href="http://jingjia.souvv.com/"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;"><span lang="EN-US">竞价排名</span></span></a></span></b><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">公司参考：</span><span lang="EN-US"><a href="http://jingjia.souvv.com/"><font face="Times New Roman">http://jingjia.souvv.com/</font></a><span style="mso-spacerun: yes;"><font face="Times New Roman">
                                </font></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">我们坚决打击吹牛公司！</span><font face="Times New Roman">
                </font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">以上是小女子的一点愚论</span><span lang="EN-US"><font face="Times New Roman">````</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">呵呵！</span><span lang="EN-US"><font face="Times New Roman">~</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt;"><span lang="EN-US"><p><font face="Times New Roman">
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